An award born from the collaboration between ADI – Association for Industrial Design and Cersaie, designed to enhance the exhibition stands that best promote the product and company values within the fair.
The jury recognized the merit of the award to the product strategy by designer Nilo Gioacchini “A radical intervention of strategic design that takes up the tradition and expertise of a great all-Italian brand, returning it to the market with a view to production efficiency, range articulation and accessibility to the general public.”
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